Plum: Netflix for Baby Clothes
Sunday, July 31st, 2011
Parents who want to reduce waste are often dismayed by the mountains of clothing and baby gear that well-meaning family and friends tend to shower on new parents. In addition, since today’s parents are having fewer children, baby clothes are not the useful hand-me-downs that they once were. Faced with the problem of keeping track of gifted baby clothing to make sure she could find it when her baby was the right size, Stanford Institute of Design fellow Caroline O’Connor came up with the idea of Plum, described as “Neflix for Baby Clothes.”
The San Francisco-based subscription service provides parents with baby clothes as needed. All clothes are laundered with organic soap before delivery. When clothes are outgrown they can be returned in a postage-paid envelope.
Find out more about Plum in this Forbes article and on the Plum company website.
Category: Uncategorized | Comments (0) | Author: Catie


